Role
Brand Strategy
Creative Direction
Identity
Web Design
Challenge
The challenge was to improve and align the identity of Sightbox to effectively convey the company's vision, mission, and personality through a cohesive design. Sightbox isn’t just an agency with strong roots in the startup community with a voice that speaks to visionary and creative leaders but a hub of innovative ideas, entrepreneurial ventures, and social media engagements through various digital channels keeping the startup community informed and up to date. Our objective was to find a way to keep Sightbox’s personality, pop culture references, and humor throughout the brand but keep a strong professional presence that inspired confidence and trust.
Sightbox is a diverse multifaceted design studio that takes on many hats. Our approach was to create a visual language that could adapt and adjust to the many areas Sightbox thrives. We designed an adjustable grid system where we could create within, giving us constraints for us to innovate within.
This grid-based design language could serve as a visual filter where we could create illustrations, logos, icons, typography, and animation. Utilizing this system we created several illustrations based on the pop culture references the owners wanted to keep. We were able to maintain a professional studio presence and keep the soul and humor the owners wanted to keep.
